Business Wire Adds Mobile, SEO & Social Features
Business Wire announced a slew of enhancements to its distribution platform today, including:
Mobile: Business Wire content is now available on mobile apps for global Viigo, Yahoo! Finance, Canwest, Bloomberg for subscribers and ThomsonReuters. The company has developed its own news app.
Social: More distribution via search engine optimized (SEO) platforms, Business Wire and EON: Enhanced Online News.
Measurement: Increased measurement reporting, including, “search terms used to find member news, link activity, social media submission data, distribution reach, website posting links.”
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