Business Week.com's Byrne: ''Gaming's Not What It Used To Be''
Last August, media insiders were stunned when MTV announced that it was going to spend half a billion dollars on gaming. At the time, Business Week noted PricewaterhouseCoopers’ June 2007 analysis of global video game industry growth. PWC’s ”Global Entertainment and Media Outlook: 2007-2011” predicted that the video game market would continue to expand at, over the next five years, a compound annual rate of 9.1%. And just yesterday CBS News was all but predicting video gamers would be the next international athletes, with their own endorsement deals (like they already do in South Korea).
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