Facebook To Debut Business-Targeted Webinars

Facebook announced an initiative to aid its small and midsized business users via two separate series of webinars on its Facebook Marketing Classroom page.

Facebook announced an initiative to aid its small and midsized business users via two separate series of webinars on its Facebook Marketing Classroom page.

A biweekly series kicking off this Wednesday (May 9) at 12:30 p.m. ET/9:30 a.m. PT will focus on educating small and midsized businesses and agencies on best practices and the social network’s new ad products, including offers and real-time insights.

Next Tuesday, May 15, a weekly series introducing “newbies” to the Facebook advertising platform will debut at 12:30 p.m. ET/9:30 a.m. PT.

Facebook said in announcing the webinars:

The goal of these series is to better arm businesses — those both new to Facebook and more experienced — with the latest tips and product information. These sessions will also take questions from viewers to address specific inquiries businesses may have.

The social network also offered a schedule for the Wednesday biweekly series:

  • May 9: Overview of Facebook’s Four Steps to Business Success
  • May 23: Step 1: Build Your Page
  • June 7: Step 2: Connect with Fans with Ads
  • June 20: Step 3: Engage your Fans with Quality Content
  • July 5: Step 4: Influence the Friends of Your Fans