Burson-Marsteller Brass to Deliver Keynote on Politics, Social Media at BlogWorld & New Media Expo 2010
Two top executives from public-relations and communications firm Burson-Marsteller will deliver a keynote presentation on digital communications in politics at BlogWorld & New Media Expo 2010 at the Mandalay Bay Convention Center in Las Vegas, joining the previously announced list of keynotes and speakers.
Burson-Marsteller CEO worldwide and Penn Schoen Berland CEO Mark Penn and worldwide vice chairman Karen Hughes will discuss results from a study of social-media use during the midterm-election races, analyzing how candidates used Facebook, Twitter, YouTube, and texting, and how they integrated their messages on other sites and social-media outlets.
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