BK Got Attention for Its 'Creepy' Mascot, Gets Attention for Dumping Him

Burger King’s new focus really shows how effective the King mascot had been. Tons of people disliked him, tons of stories have called him “creepy,” and in celebrating his demise, the fast food chain is getting a lot of press for the new “food-centric,” “healthy options” spin in its revamped advertising.

Usually, when people complain about some aspect of a company’s marketing, it gets a quick change. (See Summer’s Eve, Nivea, Gap, and countless others for examples.)

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