Burger King Learns That People Are Not Interested In Healthy French Fries
Lunch anyone? #ChickenFriesAreBack pic.twitter.com/QqDOMzhKCg
— Burger King (@BurgerKing) August 11, 2014
Back in September, Burger King introduced Satisfries, a low-fat version of their French fries. Not even a year later, two-thirds of Burger King restaurants are phasing out the “healthy” alternative. Darren Tristano,EVP of Technomic, a food industry consultancy, tells Today that people are looking for indulgence when they go to Burger King. And even though YouGov BrandIndex found that the BK brand got a bump from the healthy offering, it wasn’t long-term.
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