Well, if Dr. Seuss taught us anything, it’s that strangely-colored food just tastes better (and can be eaten on a on a train, in the rain, in a boat, with a goat…).
But it isn’t green eggs and ham that have won the hearts of Burger King Japan‘s customers — it’s a black burger, complete with black bun, black cheese and black sauce. And while we, personally, may think the sandwich more closely resembles industrial waste than a viable lunch option, we are in the minority.
The black burgers, now called The Kuro Pearl burger and Kuro Diamond burger (“kuro” meaning black), were first introduced for a limited time in 2012. They became so popular that they outsold all other new products the company offered that year. Due to high demand, the burgers were temporarily brought back again in 2013. Now, the burger chain is hoping for an equally-warm welcome the third time around.
“The black burgers sold extremely well because of their visual impact, but people continued to come back for them because of their taste,” a spokeswoman for the company told Japan Real Time.
And lest anyone worry that sinister ingredients might be used to give the burgers their noir hue, the company says bamboo charcoal was added to the cheese to give it its color, while squid ink was added to the sauce. In reality, these are probably the least scary ingredients in a fast food burger.
“The bamboo charcoal adds a nice aroma to the bun as well,” added the spokeswoman.