Burger King Dug Up a Bunch of Tweets From People Complaining About Wendy’s and Turned Them Into Ads

Old posts get a new life

Burger King's Twitter ads re-use gripes about Wendy's.
Burger King

Talk about savage. To promote its new spicy chicken nuggets, Burger King is subtly taking aim at Wendy’s—known for its vocal, personality-driven account—on Twitter.

In March, Wendy’s announced that it was removing its popular spicy chicken nuggets from its menu and fans began venting on social media and even set up a Change.org petition asking Wendy’s to reconsider its decision.

Now, Burger King has launched its own version of the item and it’s throwing some shade at Wendy’s via social media. The burger chain evidently trolled through tweets from people complaining about not being able to get their hands on nuggets and is running promoted tweets against them so that months-old tweets populate in newsfeeds.

Take a look at a handful of the tweets Burger King paid to promote.

https://twitter.com/makaylabaileyy/status/918836243294773249

Burger King’s also been running some not-so-subtle billboard ads and its cover photo on Facebook features a spicy nugget.

https://twitter.com/frankiemarin_/status/917495158832107520

We’ve reached out to a Burger King rep for more information on the Twitter media buy but Burger King is known for pulling off stealthy, under-the-radar marketing. Its sneaky Google Home campaign won a Grand Prix at Cannes and last year, a restaurant in Queens, N.Y. dressed up as a ghost named McDonald’s.

Recommended articles

EDITOR’S PICKS

Is Corona Beer Facing a Brand Crisis Because of Coronavirus?

by Lisa Lacy

Ryan Reynolds and Aviation Gin Toast an 84-Year-Old Leap Baby for Finally Turning 21

by David Griner

Obsessing About Your Next Promotion Could Be Holding You Back

by Stephanie Paterik

Shopify’s Annual Developer Conference Canceled Amid Coronavirus Fears

by Ann-Marie Alcántara

10 Wins in 100 Days: How Pereira O’Dell Got on a Hot Streak

by Doug Zanger

Hold the Dad Jokes—Media Organizations Are Pursuing Parents

by Sara Jerde

YouTube Wins Big in Censorship Case, but New Restrictions for Platforms Might Be Coming

by Scott Nover

MDC Partners Reports Annual Revenue Dip Despite Best New Business Run in 4 Years

by Minda Smiley