Bulldog Reporter Puts the ‘Daily Dog’ Down After Nine Years

Bulldog ReporterBad news for the PR community as we mourn the loss of a legend: the Bulldog Reporter. 

On its own blog (supplemented by a thorough post about the PR news industry overall by Jack O’Dwyer), Bulldog Reporter Publisher Jim Sinkinson announced that “the brand’s nine-year-old online trade journal, the Daily ’Dog, will cease publication with its September 12 issue”. A further release this week indicated that the entire organization would cease operations.

Founded in 1979, the Bulldog Reporter has been a mainstay for good industry information, agency news, and stories that affect public relations professionals. But the current state of affairs in media — much less, niche outlets in PR — have forced this brand to “evolve.”

The Daily Dog has been around since 2005, but declining subscription numbers have forced the Bulldog Reporter to reconsider its approach.

From Sinkinson:

“We’ve loved publishing the Daily ’Dog, and thousands of communicators still read it every day. But in evaluating Bulldog Reporter’s content strategies, we simply see other opportunities we believe will be more productive in supporting the ‘what’s new and what’s working’ information services the brand is famous for.”

In other words: stop the (digital) presses. Literally. In his own post, Jack O’Dwyer shares current status updates of PR trade publs have printing in vain for years:

  • PR Week/U.S. went monthly in June 2010 and its sister publication in the U.K. went monthly last year.
  • PRSA is gradually converting print runs on its two publications to online-only. New members, numbering about 5,500 yearly, no longer get the print versions. Print circulation of the monthly Tactics was 32,000 while Strategist’s circulation was 22,000.
  • PR Reporter, a weekly newsletter published since 1958, was purchased by Ragan Communications in 2002 and changed to a monthly. It was folded later that year.
  • The Ragan Report, previously a weekly NL, went online only in 2008. Ragan now does joint projects with PR Society of America.
  • PR Quarterly was published for 52 years until 2009. The final 48-page issue in June 2009 had two ads, a page for John Budd’s Too Many Geese; Too Few Swans and a quarter page for the Copyright Clearance Center. For many years North American Precis Syndicate was the only steady advertiser.
  • PRQ was a popular outlet for articles by PR professors, the last issue having five such articles. PRQ was the second most copied publication after O’Dwyer publications in the infopack service of PRSA that was operated from 1978-1994.
  • Reputation Management magazine, a monthly published for most of the 1990s by Paul Holmes, folded after the arrival of PR Week/U.S. in 1998.
  • PR News of Access Intelligence, the oldest PR trade publication, published since 1944, has focused on social media coverage in recent years. It has a variety of services including operating conferences and conducting award programs. A one-year subscription for 48 issues is $1,049.

While we all pour a little liquor on the curb, your friends at PRNewser and Mediabistro would like to turn on the neon OPEN sign, roll out the red carpet, and offer free shoe shines to all those dedicated readers of the dearly departed.

[Ed note: all respect to BR, which has been a great source for AOR news and various white papers over the past two years. We sympathize because, if we may have a moment of candor here, PR is an extremely difficult industry to cover despite all the help we get. We know that PR pros, unlike our colleagues in the ad agency world, prefer to keep things hush-hush. But that doesn’t make things easy for us, and even when we break major staffing news, no one seems to care. It’s weird.

But please feel free to use the tip box, which truly is anonymous. And send us your press releases…unless they’re about awards shows. We don’t do those.]

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