How to Build a Successful Thought Leadership Program

This is a guest post by Curtis Sparrer, principal at Bospar.

This is a guest post by Curtis Sparrer, principal at Bospar.

Doing executive thought leadership is tough.

I recently spoke to expert Troy Scarlott of YapStone, who has years of experience leveraging CEO and executive experience to build brands’ thought leadership programs. I asked him why thought leadership programs were important for companies, how companies should go about building a successful thought leadership program and what impact a Trump presidency is likely to have on the whole concept of thought leadership.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in