Pabst Blue Ribbon became the hipster brew of choice in the early 2000s and seemed to hold a firm grip on that distinction until Coors caught on with young, arty adults last year. And hey, there's probably room for more than two brands when it comes to the ironic beer-drinking marketplace.
With that in mind, Budweiser's #holidaybuds social media effort seems geared toward such an audience, as the King today revealed it's planting 10,000 vintage wooden crates in stores across the country this week.
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