Budget Cuts Take Aim at Islanders Point Blank

The New York Islanders once dominated the National Hockey League, winning four straight Stanley Cups from the 1979-80 season through the 1982-83 season. But things have been dry in Uniondale, N.Y., for quite some time, as the team’s last postseason-series victory came in 1993.

The beleaguered club finally did something right last season: Recognizing that coverage of the other New York-area sports teams dwarfed coverage of the Islanders, the team launched Islanders Point Blank, a news blog that it financed but did not host on the official team site.

Proprietor

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in