Buddy Media Acquires Spinback

Buddy Media has acquired Spinback, a New York-based company that provides comprehensive social commerce and analytics tools. Buddy Media is a popular Facebook management system. It is the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language with its scalable, secure architecture and straightforward administrative tools.

EasyShare and EasyTrack are Spinback’s social commerce tools. EasyShare is a social plugin that allows consumers to easily share products and purchases via Facebook, Twitter and email.