Bud Light, Budweiser Top Quintly’s St. Patrick’s Day Look At Beer On Facebook
With many a St. Patrick’s Day celebration slated for this weekend, social analytics provider Quintly had beer on the brain, compiling a brief snapshot of the beer industry on Facebook.
With many a St. Patrick’s Day celebration slated for this weekend, social analytics provider Quintly had beer on the brain, compiling a brief snapshot of the beer industry on Facebook.
Bud Light and Budweiser topped Quintly’s rankings, which were based on people talking about this and likes. But while the list of 10 was dominated by larger breweries, three smaller, craft breweries managed to crack it: Harpoon Brewing, Schlafly Beer, and Starr Hill Brewing Co.
In another surprise, Irish beer stalwart Guinness was only able to place sixth.
Quintly also pointed out that alcohol is a different animal when it comes to Facebook marketing:
Facebook marketing isn’t easy for alcohol brands.
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