Bud House Opens Its Doors for 2010 FIFA World Cup South Africa
Anheuser-Busch InBev is opening the doors to online reality-competition show Bud House as part of its promotional efforts behind 2010 FIFA World Cup South Africa.
Bud House will feature one fan from each of the 32 countries participating in the soccer tournament. When a team is eliminated, so is its fan in the Bud House, and the fans of the two teams playing for the championship will attend the match, with the winner presenting the Budweiser “Man of the Match” award to the World Cup Finals Most Valuable Player.
Anheuser-Busch
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