Bubble games have completely conquered the top three spots on this week’s list of the fastest-growing Facebook games by daily active users. Bubble Witch Saga leads the pack with Diamond Dash and Bubble Island just behind.
Though casual arcade games have a bad reputation for low average revenue per user, it seems as though they’ve become more sophisticated in introducing monetization opportunities for players. For example, Bubble Witch Saga limits players to five lives per day and subtracts one for each time the player fails a level. If a player has failed a level four times in succession, a popup appears that reads something like “Stuck that level? Try this powerup!” with a transaction button just below the text. By turning up when the player is at their most vulnerable (one life away from halted gameplay) and likely their least rational (failing the same level four times), it may be that this powerup monetizes better in the popup than it does sitting passively in the game’s marketplace.
Top Gainers This Week – Games
|1.||Bubble Witch Saga||2,700,000||+300,000||+14%|
|4.||DoubleDown Casino – Free Slots, Blackjack & Poker||1,300,000||+100,000||+8%|
|7.||Slotomania – Slot Machines||1,600,000||+100,000||+7%|
|9.||Mynet Çanak Okey||530,000||+90,000||+20%|
|11.||Best Casino – Free Slots, Bingo, Poker & Blackjack||330,000||+60,000||+22%|
|12.||Games on Mindjolt||870,000||+50,000||+6%|
|16.||Family Feud & Friends||300,000||+40,000||+15%|
|18.||The Pokerist club — Texas Poker||180,000||+40,000||+29%|
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.