For Halloween, mobile and social game developer King will allow players around the world to unlock Snapchat lenses and filters by playing its bubble-shooting title, Bubble Witch 3 Saga.
From Oct. 26 through Nov. 1, players will be able to participate in Bubble Witch 3 Saga’s Halloween event to unlock two Snapchat lenses and a variety of Snapchat filters, all based on the game. As players complete specific in-game actions during this event (such as passing a friend on the game’s level map), they will be taken out of the game and into the Snapchat application, where they can share Snaps containing the themed content.
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