U.K-based pay TV provider British Sky Broadcasting, which News Corp. owns 39 percent of, announced that it has temporarily suspended all advertising campaigns on Facebook due to “offensive content” that appeared next to one of its ads, according to The Hollywood Reporter.
BSkyB would not specify details about the content that raised its ire, saying in a statement, as reported by THR:
We have suspended our advertising on Facebook after one of our adverts was found adjacent to offensive material. Such content is clearly unacceptable to Sky and our customers. We have asked Facebook to devise safeguards to ensure that our content does not appear alongside inappropriate material in the future. We will review the situation in due course.
Facebook responded in a statement, as reported by The Guardian:
We acted quickly to remove a number of pages that violate our community standards, and are also working on ways to scale our internal processes to prevent these issues from arising in the future. We are sensitive to the ways in which these issues can impact our partners and other users, and we will continue to work with them and update on our progress.
Readers: Do you think BSkyB will return to advertising on Facebook?