Bruce Sterling Helps Us Kiss SXSW Goodbye

The time had come, when the hordes of men in dorky glasses shuffling through the Austin Convention Center began to be replaced with hordes of men with scruffy beards and dorky glasses. When conversation over migas con queso at Las Manitas moved from Jason Santa Maria to Peter Bjorn and John. When the conference itself stops being known as “South By Southwest” and begins being referred to as “South By” (music people, they just have so much less time, you know).

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