Brooklyn = 'Authenticity?'
If you were to free associate with “Brooklyn,” would the first word to tumble off your lips be “authentic?” That’s what a couple of branding experts say is the borough’s appeal.
For those unfamiliar with the BK, it’s home to noted restaurants and bars, hipsters, writers, and probably the guy at left. But as with all things, what makes the “cool” list has as much to do with how it’s perceived as what it is. So even if you’ve never visited, you may think you already have a sense of the place based on all the products and babies named after it, from Brooklyn Brewery beers, to pickles from the Brooklyn Brine Co.,
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