Broadcaster Media Puts the SMARTS in Mobile Campaigns

Broadcaster Media has launched its SMARTS mobile advertising platform that lets marketers connect with consumers through their cell phones. At the heart of the platform is the Studio application that allows non-technical folks to create interactive mobile campaigns.

CEO Mike Loftus likens Studio to Dreamweaver “but in wireless for campaigns.”

The software makes it easy for non-technical folks to create professional-looking interactive mobile sites by simple things like cut-and-paste and assigning links. According to the company, “the server platform sucks up the assets, crunches them into a mobile-friendly format and publishes an HTML page.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in