I hate to have to be the one to tell you this – the postcard is dying. No more holiday afternoons spent writing postcards. Texting is the way to tell family and friends what a great time you’re having, according to a survey by Cox & Kings, the luxury touring and tailor-made holidays specialist. They should be the ones to know because they asked U.K. holidaymakers how they keep in touch with family and friends from their travels.
The immediate gratification of texting updates and photos from one’s holiday is the preferred method of keeping in touch for 35% of respondents, whereas only 15% still send postcards by snail mail in these tech-savvy times. The travel company predicts Brits will become more and more comfortable using their mobiles on holiday. The other methods include a mixture of Facebook and other social media, phone calls and emails.
The age of the postcard is well and truly over for 18-24 year olds, whose favorite form of keeping in touch with those at home is by texting and using Facebook. 35-54 year olds overwhelmingly keep in touch by texting and calling home, but a quarter of those over 55 years of age are still fans of the good old postcard.
Interestingly, women are the top textersout of the bunch, with 40% choosing to text and send photos of their holidays through their phones. Even though the majority of men also prefer texting over other forms of communicating, generally more men than women favor emailing and posting updates on Facebook to keep in touch.
So, the next time you are travelling and you want to share a moment with instant gratification, by all means, text it, share it or email it by mobile phone. You will save time and postage money.