BringIt Updates Skill-Based Facebook Mini-Games Service to Include New Viral Feature

Social game enhancement service BringIt updates its platform this week to include a head-to-head competition mode that creates a new viral channel for client social games.

The existing BringIt platform adds a skill-based mini-game (e.g. a timed match-3 game) to an existing social game where players can enter tournaments to wager Facebook Credits on their mini-game score compared to other players’. The mini-games pay out winnings in the premium virtual currency of the client social game, making the integration a retention tool for players that hit a wall in gameplay where they don’t want to spend more Credits to purchase premium currency — essentially letting them gamble on themselves.

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