Bringing Big-Data Know-How to the Average Joe
The practice of building only one part of a website and outsourcing the rest is becoming more common: "[Before], if you pieced together a new service with various APIs, you called it a mashup. Today, this is simply what you do when creating an online startup."
The ability to process and store huge amounts of data has fueled the success of tech giants like Facebook, Twitter and Google. Open-source projects and today’s startups are working on ways to bring big-data tools and the ability to use them simply to the rest of the world.
KeenIO is one young startup tapping into current web trends that could change online business by offering application programming interfaces, or APIs, that let you build your own data analysis tools without building a new engine from scratch or analyzing data on the fly each time a question comes up.
“We’re an alternative to building your own software,” Keen’s CEO Kyle Wild told Wired.
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