Hootsuite Acquires Brightkit, Launches Hootsuite Campaigns

Social media relationship platform Hootsuite announced the acquisition of Brightkit, a solution for creating customized social marketing campaigns, and the launch of new product Hootsuite Campaigns, which is based on Brightkit’s solution.

BrightkitHootsuiteCampaigns650Social media relationship platform Hootsuite announced the acquisition of Brightkit, a solution for creating customized social marketing campaigns, and the launch of new product Hootsuite Campaigns, which is based on Brightkit’s solution.

The Kentucky Derby, Dwell, Cassidy Turley and American Media are among the more than 100 companies using Brightkit. Terms of the transaction were not disclosed.

Hootsuite Campaigns provides brands with more than 13 types of social contests, sweepstakes and galleries, driving results across Facebook, microsites and mobile, and allowing brands to monitor campaigns, engage with customers and build outreach lists.

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