Brides Switches to Bimonthly

Starting next year, Brides is going bimonthly. The move appears to be a reaction to two factors: 1) Brides’ readers are moving online and 2) the print version has fallen on tough times (WWD notes that first half newsstand sales were down 26 percent).

To entice increased digital readership, Brides.com will be fully mobile, with revamped image galleries and interactive tools. Also, next spring, Brides will be supporting a “crowd sourced, publicly live-stream wedding on Facebook,” according to a release.