Brides Courts Ads With Postnuptial Focus
Condé Nast took a lot of criticism when it closed two of its three national bridal magazines and turned over more than half the ad sales staff of its remaining Brides.
Three months later, Brides says it’s back on track with advertisers and revealed big plans, including, most curiously, an effort to pull in new advertisers by trying to extend the time women spend with the title after they’re married.
Brides, which doubled its frequency to monthly this year, will add more content on topics like proposals and ring selection starting with the February issue.
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