Why Big Brands Like Electronic Arts Aren’t Playing Games With Identity
Opinion: Brands and publishers are making moves to take back ownership over their audience data
With a projected $83 billion in revenue this year, it’s obvious that digital advertising is growing faster than ever. But the industry remains dominated by Google and Facebook, and these two giants control the precious customer data that hundreds of thousands of brands rely on to engage with their audiences.
While Facebook and Google are not going away anytime soon, brands and publishers are making moves to take back ownership over their audience data so that they can better understand customers outside the walled gardens.
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