Break Media Looking to Crack Cable TV

Break Media is inching towards distributing some of its popular Web video content on cable TV.

The Los Angeles, Calif.-based Break, which operates a slew of young male–oriented sites loaded with sophomoric videos (Break.com) and pictures of pretty girls (Chickipedia), has announced a partnership with Clearleap, a company which provides content distribution technology to various cable MSOs, including Atlantic Broadband and Bresnan Communications. As a result of the new partnership, these cable companies now have the option to begin including Break content within their existing video-on-demand channels, or to build out standalone Break-branded VOD channels.

Though Clearleap doesn’t work with cable giants such as Comcast or Time Warner, it has implemented its technology platform with a total of 20 cable and IPTV systems over the past year. Thus, Break content will likely make its way onto TV screens in areas such as Miami Beach (Fla.), parts of Pennsylvania, Montana, Colorado and Wyoming—providing a traditional media reach boost to a thus far Web-centric company.

“Break Media believes in the importance of reaching its core demographic of males 18-34 wherever they are online and offline,” said Huan Le, Break’s vp of business development.

To that end, Break is also planning to demonstrate a VOD package on Samsung’s collection of LCD Web-connected TVs during the Consumer Electronics Show in Las Vegas, said officials.