Break Media Goes After Zach Braff's Kickstarter Campaign
'Don't Back Zach' initiative aims scrub to celebrity crowdfunding
Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there.
That's the message from Break Media's ScreenJunkies, which has pushed back against Zach Braff's recent Kickstarter campaign with a "Don't Back Zach" initiative.
Braff enlisted Kickstarter to help finance his new movie, "Wish I Was Here," a followup to the indy hit Garden State. In his pitch to potential donors, Braff said he needed the crowdfunding because he wants to have final say on the movie.
But the ScreenJunkies team, perhaps best known for the Web franchise Honest Trailers, isn't buying it.
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