Break Media Expands Into Videogames

The guy-oriented digital content company Break Media is branching into videogames.

The company has launched its own videogame studio in Shanghai, China. On Feb 1 the new 12-person studio will introduce its first original game, MMA FightPicker, which is tied to the company’s mixed martial arts–themed site CagePotato.com. The game will be free to users, but will feature some virtual goods for sale.

The plan is to release four to six original Web-based games in 2010, according to Break CEO Keith Richman.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in