Break Down the Silos: Communications as the Great Unifier

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Today we bring you a guest post from Barbara Bates, CEO and founder of Bay Area firm Eastwick.

Everywhere we look or listen, there’s noise. Content proliferating. New and proven media outlets claiming their turf. Everything, it seems, is a potential platform where marketers promote their message and get their stories heard.

The noise is getting louder – and more confusing, especially as companies communicate across ever-growing touchpoints and disciplines. We see the results: social media gains followers, but with unaligned audiences.

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