Brazilian Retailer Uses Robbery Footage in Ad Campaign
File this one under “Making the most of an awful experience”: thieves broke into Brazilian menswear retailer Reserva in December and made off with approximately $20,000 in merchandise, leaving the store in a bind right before the crucial Christmas season.
But Reserva’s manager chose an interesting way to ensure that he has the last laugh: he created an ad campaign based on security camera footage of the robbery in action. It’s certainly memorable–and as he puts it, “They stole my clothes and we stole their image.”
The
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