Braves Signal Content Play

NEW YORK The Atlanta Braves are getting into the business of creating original content for the Web by allowing one of the teams’ more passionate fans to become a part-time sports reporter.

The organization has partnered with FanSection, a nearly two-year-old company that manages online fan communities and team-specific social media applications on sites like MySpace and Facebook. Starting today, Atlanta native Andrew Roden — one of the more active users of the Braves’ Facebook app — will post online a recent interview he conducted with Braves second baseman Kelly Johnson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in