Yesterday was prime time for pseudo-“brandjacking” exercises as the marketing/social media teams for multiple brands used Apple’s product launch as an excuse to push their own products…even if they have nothing to do with smartphones. Denny’s easily wins for best out-of-nowhere tweet:
— Denny’s (@DennysDiner) September 10, 2013
Windows went predictably snarky on its rival, trying to turn its #TimetoSwitch tag into a trend:
— Microsoft Asia (@MicrosoftASIA) September 11, 2013
— Windows Phone (@windowsphone) September 10, 2013
Our response: Windows does make phones, don’t they?
Android, on the other hand, avoided the melee altogether on social, which makes sense: they already got their share of attention last week thanks to Kit Kat.
Nokia went on the attack as well, but we prefer this less direct approach:
“Real gangsters don’t use gold phones.” pic.twitter.com/yurtFf3TML
— Nokia UK (@nokia_uk) September 10, 2013
It’s true: we’re suckers for all things BB right now.