25 Brands Making the Most of Twitter's New GIF Feature

Last week the nerds at TechCrunch told us that the new Twitter GIFs aren’t really GIFs at all–they’re just tiny mp4s on loop with no sound.

That’s OK, though. We welcome any excuse to search for funny videos on the Internets, especially when they’re part of Twitter’s latest attempt to make money on ads that will not annoy those jonesing for breaking news and trending jokes.

Here, then, are some of the brands we’ve noticed using this newest, shiniest thing.

1.