Why Are So Many Businesses Ignoring Tweets?

As Shea shared last week, while 91% of online adults use social media regularly, just 22% of businesses have a dedicated social media manager.

This means that on average, companies respond to just 30% of all feedback they receive from their social media fans.

Not only that: confoundingly, Twitter seems to be alone among social networks in this inadequacy on behalf of users. As Ragan’s PR Daily points out, though fewer retailers are active on Pinterest and Instagram, most that have active accounts regularly interact with customers.

Why is it that, in a digital age of ultra-communication and ultra-connectivity, many major brands are falling short, not taking advantage of the opportunity to engage one-on-one with fans and customers? Not capitalizing on free viral marketing, or damage-control opportunities?

Let’s take a look at some reasons why so many brands are still ignoring tweets.

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