Brands: Does Your Online Newsroom Have These Features?
Members of the media spend a lot of time trying to get information from companies. And, despite all of the talk about social media and digital communications, many online newsrooms set up by corporations lack basic features journalists want: easy to find contact info, top notch search capabilities and a simple, clean content layout.
Today we’re going to highlight a company that did it right: Hilton Hotels. The company pitched us on their new online newsroom this week, which boasts the following features:
Easy to find contact info, including phone number (simple, but crucial.)
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