Brands and Mock Brands Are Joining Ello, Like It or Not

Our media friends tell us that we should feel left out for not having received invitations to the new commercial-free “anti-social network” Ello.

Yet, as proud late adopters and general skeptics, we can’t say we’re too upset. “Your friends like this page” posts and paid Facebook ads annoy us as much as they do the average reader, but Ello feels like all the alternate Facebooks that preceded it: a flash in the pan.

Still — as Elasticity SVP/Social Media Today founder Jason Falls told us today on Twitter — brands may have to start getting involved whether they want to or not.

While we wait on the backlash to the backlash against this new, completely unsustainable network, we did notice that some brands have begun to join.