Brandon Holley Calls Fashion Blogging 'Most Exciting Thing to Happen in Publishing in Decades'

They say if you can’t beat ’em join ’em… or, do one better and let ’em eat off your plate. That’s Lucky editor-in-chief Brandon Holley’s approach to the Web.

In the second installment of our Media Beat interview, Holley, who once headed Yahoo! Shine, said she realized pretty early that the days of finding new readers “on the back of a CVS newsstand somewhere” are over.

“Fashion blogging, to me, is the most exciting thing that’s happened in publishing in decades.

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