Branding: Making Corvettes to Sell Malibus?

Chevrolet unveiled its new 2014 Corvette at the Detroit Auto Show on Sunday–and while the new model boasts gas-and-speed-friendly features and an updated look, it remains, without a doubt, a Corvette.

The 2014 model pays homage to its ancestors by reviving the retro Stingray name, but chief engineer Tadge Juechter made clear that this is a car for the 21st century: “We don’t want to do retro…we don’t want to go back and do like some manufacturers [and] go relive the glory days.”

While

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