Branding Is Branding? By Any Other Name?

Let’s start the day off by talking branding, shall we? A perfect place to do such a thing is with Fadtastic‘s great review of Alina Wheeler’s new edition of the book, “Designing Brand Identity,” which is about just that. Or, rather, it gets to being about that, and apparently does it very well, once it sets its readers straight on some things. Chiefly, that “brands” and “brand identities” are two different things: