Brand Watch: Sears Paying Users $5 to Fan Facebook Page

How much are Facebook Page fans worth? To Sears, 10,000 of them are apparently worth $5 each.

Sears this weekend launched a promotion featuring LL Cool J in which it is offering $5 gift cards by mail to the “first 10,000 Facebook users to become fans of the Sears Facebook page between 11/8/08 – 11/30/08 and sign up to receive Sears email offers.”

So far, 8,591 have signed up, so users still have time to claim their Lincoln.

Below: see how users are talking on the Sears wall.