Brand: New

Brand: New

There’s a great round-up of recent re-branding projects over on Speak Up, “an author-based, reader-supported community devoted to graphic design open to conversation and dialogue.”

The roundup, by David Weinberger, who’s a senior designer at FutureBrand starts off with some tepid destination rebranding for the state of Kentucky and the city of Milkwaukee.

There are a few other, and way better, examples there – my favorite of the bunch is for The Bahamas. This could be because I am sitting in my gallery freezing my ass off, as the snow turns to sludge outside my window, but really, objectively speaking, it’s more than that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in