Brand Interest in Messaging Ad Campaigns Doubles
Following up on yesterday’s post about how mobile ads increase brand value, MediaPost reports that the number of brands considering message-based (SMS and MMS) mobile marketing campaigns has doubled over the past year and a half, according to new survey data from Airwide Solutions.
Increasingly, brands are seeing SMS and MMS messaging campaigns as a way to drive both requests for more information and financial transactions–bolstered by the widely publicized user response rates to text-to-enter campaigns for shows like Fox’s American Idol and NBC’s Deal or No Deal, according to the report.
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