Brand Implications Of Facebook Changing 'Become A Fan' To 'Like'

As Nick O’Neill writes on our sibling blog AllFacebook.com, “One of the major drivers of the verb change is that ‘Like’ performs much better than ‘Become A Fan.’ The other is that developers will be much more likely to implement ‘Like’ within their applications as it’s easier to integrate into other applications and websites.”

A Facebook spokesperson tells PRNewser, “In the next few weeks we will introduce a small language change that will allow people to connect to a Page by clicking ‘Like.’