The PR Pitfalls of 'Brand Ambassadors'
Today our friends at the SpinSucks blog highlight an example of an unfortunate PR mix-up on the part of a massive international corporation—shocking, we know.
Tech bloggers and tech manufacturers have long maintained “I’ll scratch your back”-style relationships. On that note, Samsung recently started a program called “Mob!lers” to recruit new “brand ambassadors”, enticing tech writers to cover their company by way of paid trips and other freebies.
Like every other company on the planet, Samsung is very interested in the fast-growing India market, so they invited several tech bloggers from the subcontinent to cover the IFA
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