Brad Stone to Lead Bloomberg Tech Coverage

In a memo to staffers, Bloomberg's editor explains the company's tech coverage.

Brad_stone_2013Brad Stone, currently a senior tech writer for Bloomberg Businessweek, has been named head of global technology coverage for Bloomberg. Before joining Businessweek, Stone worked for The New York Times and Newsweek.

In a memo announcing Stone’s appointment, Bloomberg editor in chief John Micklethwait elaborated on how Bloomberg will be covering the tech world.

“We will continue to report on the biggest tech companies and their sometimes world-changing innovations, but I expect our coverage to evolve as well,” wrote Micklethwait. “There are roughly 55 million square miles outside of Silicon Valley, and we must do better at finding stories in Tel Aviv, Odessa, Seoul and countless other places where tech is thriving.”

Micklethwait also noted that Bloomberg will add to its tech teams in Europe and Asia, and will be creating a venture capital team based in San Francisco.

“This is the beginning of an exciting expansion in technology and business, with the promise of intriguing new products on both the terminal and across our media platforms,” continued Micklethwait. “We will move quickly to fill the open roles. At the risk of repeating myself: there is a lot to do.”