Is There Room For More Ads On Facebook?
This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.
Smallwood told AdNews that since Facebook uses its algorithm to determine the number of ads it serves to each user, there are more opportunities in the News Feed and the right-hand side of the page, adding:
It definitely varies by target, and the reason it varies by target is that people who consume a lot of impressions look very different.
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