BP's PR Battle; CEO Says 'It wasn't our accident'

The thousands of employees who depend on Louisiana’s $3 billion fishing industry, which provides a third of the seafood consumed in the U.S., according to the Louisiana Seafood Marketing and Promotion Board, are likely not at all concerned with BP’s “image,” even while the company tries to save its brand after the massive oil spill in the Gulf Coast.

“This is an environmental disaster, this is not a public relations opportunity. A crisis is not an opportunity, it is a real problem.